Alex Nguyen • Product Designer in Vancouver with 10+ years of experience at Meta and Block

Hi, I'm Alex 👋
I'm a product designer focused on complex, high-scale products. With experience at Block and Meta, I specialize in translating ambiguous problems into clear, scalable solutions — combining product thinking, experimentation, and execution to move the needle on outcomes that matter.

Selected Work

Meta Commerce: Shops Cart

Meta • 2021–2024

As Design Surface Lead for Commerce Cart, framed key product hypotheses and ran experiments that achieved a 300% lift on one target metric and 24% on another.

300% target lift 24% secondary lift 8.5% AOV lift

Square Online: Buyer Experience

Square/Block • 2024–2025

Led optimization of Cart, Checkout, Customer Accounts, and Square Pay: impacting over 14 million unique buyers and more than $1 billion in gross payment volume.

9% conversion rate ~20% conversion lift $2m incremental revenue

Cash App: Online Ordering Profiles

Cash App / Block • 2025–Present

Leading the design of Online Ordering Profiles lower funnel experience (Cart, Checkout, Order Confirmation), on Cash App (iOS, Android and Web).

0->1 product

Ogilvy: Experience Design

Ogilvy • 2019–2021

Projects for IBM & Wimbledon, Formula 1, British Airways, American Express, Nestlé across UX, voice, and interaction design.

Side projects & prototypes

Scoutboard

Live production app

A job search tracker with kanban and table views, ATS detection, and one-click import — built in a weekend using Cursor and Claude.

Corporate Translate

Live production app

A satirical web app that translates between corporate speak and straight talk, built in 2 hours with Cursor and Claude.

Visit Corporate Translate

WhatsApp Collective Memory

Prototype

A relationship-aware shared memory layer for WhatsApp that lets Meta AI remember what matters to the people you talk to most — built in 24 hours using Claude.

Future Proof

Email newsletter

A signal-first newsletter for builders and operators—distilling tech, business, money, and health into ideas you can actually use to stay ahead. Send out every Monday.

Visit Future Proof

Experience

Revery

Staff Product Designer · Gemini Applied AI (Google)

Mar 2026 – Present

I’m currently on a full-time contract with Google’s Gemini Applied AI team (via Revery) on a short-term engagement. The work is under NDA, so that’s all I can share for now.
- Artificial Intelligence
- E-Commerce
Block (Square / Cash App)

Staff Product Designer · $Profiles + Checkout

Apr 2024 – Feb 2026

I shaped the Square Online lower funnel buyer journey (cart, checkout & order confirmation), set the buyer vision for Square’s AI-powered storefront, and most recently led the Cash App $Profiles lower funnel experience across iOS, Android and Web.

Key Projects

Square Online Buyer Journey: Cart, Checkout, Customer Accounts, Square Pay optimization across 14M+ buyers and $1B+ GPV.

OOFE: Late-funnel buyer experience for Online Ordering for Everyone, achieving ~20% higher conversion.

Cash App $Profiles: Led the checkout experience for Ordering Profiles on Cash App (iOS, Android and Web).

AI-Powered Vision: Led the buyer component of a new AI-powered Square Online experience.
- Product Strategy
- UX Research
- UI Design
- Prototyping
- Design Systems
- AI Prototyping
Meta

Senior Product Designer · Shops + Creators

May 2021 – Apr 2024

Promoted from L4 to L5 in under a year. I drove design across the Shops org — from late-funnel commerce surfaces to the ML-powered Social Commerce Graph — and built the 0→1 analytics and payments platform behind Creators-as-Marketers.

Key Projects

Commerce Cart: Design Surface Lead. 300% lift on target metric, 24% on secondary. Modified design sprint methodology to reduce shipping risk.

Commerce Relevance (Shops): Created strategy around ML-derived signals from the Meta Social Commerce Graph and integrated into Facebook & Instagram shopping surfaces.

Creators-as-Marketers: Built 0→1 analytics & payments platform for creator-driven ROAS visibility.
- Product Strategy
- UX Research
- UI Design
- Prototyping
- User Testing
- Design Sprints
- Cross-org Leadership
Ogilvy

Product Designer · Global Experience Design

Jan 2019 – May 2021

I designed for global enterprise clients across web, voice and email, with a focus on accessibility and CX strategy. I also served as Community Manager for Global XD.

Key Projects

IBM & Wimbledon: Interactive parallax mini-site (UX & Interaction design).

Formula 1: Alexa voice experience, CX journey mapping, accessibility reviews.

Nestlé / British Airways: Email decision engineering.

American Express: Airport lounge directory UX.

Ford: Ran user testing for Ford’s Mach-E website launch.
- UX Research
- Interaction Design
- Voice UX
- Accessibility
- CX Mapping
- Community
Drover

Product Designer · Mobility (B2C)

Sep 2016 – Dec 2018

I owned UX end-to-end at an early-stage mobility startup, building both the product and the design culture from scratch.

Key Projects

B2C Product Launch: Led UX from conception to launch. ~2,000 concurrent bookings, usability score 70+.

Design System: Built using Atomic Design principles with Sketch shared libraries and Zeplin handoff.

Design Culture: Mentored junior designers, started the “Design Book Club” initiative.
- UX Design
- Visual Design
- Design Systems
- Brand
- Mentorship
Skimlinks

Product Manager · Content Intelligence

Nov 2013 – May 2016

I was the product owner of a B2B e-commerce intelligence platform. I stepped up from Client Services Sales Ops in 2014.

Key Projects

Content Intelligence Platform: Product owner of a B2B e-commerce intelligence product. Looking at how we could reward publishers for high-quality content and pay them beyond the last click.

Website Relaunch: Managed skimlinks.com relaunch on time and on budget.

Chrome Extension: Redesigned core UX of Skimlinks Editor Chrome Extension based on customer feedback.
- Product Management
- Analytics
- UX
- Client Services