Hi, I'm Alex
I'm a product designer with 10+ years of experience who loves solving complex problems. With experience at Block and Meta, I help teams move the needle on outcomes that matter.

I'm available for work

Selected Work

Side projects & prototypesSide projects

Experience

  1. Revery

    Staff Product Designer · Gemini Applied AI (Google)

    Mar 2026 – May 2026

    I collaborated with Google’s Gemini Applied AI team (via Revery) on a short-term engagement focused on next-generation AI experiences. The work was conducted under NDA, so I’m only able to share limited details publicly.

    • Artificial Intelligence
    • E-Commerce
  2. Block (Square / Cash App)

    Staff Product Designer · $Profiles + Checkout

    Apr 2024 – Feb 2026

    I led the transformation of Square Online checkout from individual product experiences into a shared commerce platform, creating common foundations that scaled across multiple products while maintaining a consistent bar for trust, quality, and accessibility. I later led the Cash App Ordering Profiles buyer checkout across iOS, Android, and Web.

    Checkout Platform: Defined the shared platform architecture and operating model balancing platform consistency with product-specific flexibility across Square Online commerce.

    OOFE: Led late funnel buyer experience (Cart, Checkout, Order Confirmation) for Online Ordering for Everyone, improving conversion by ~20%.

    Cash App Ordering Profiles: Led the 0→1 checkout experience across iOS, Android, and Web for Cash App’s new neighborhood based commerce platform.

    AI-Powered Vision: Led the buyer component of a new AI-powered Square Online website building experience.

    • Product Strategy
    • UX Research
    • UI Design
    • Prototyping
    • Design Systems
    • AI Prototyping
  3. Meta

    Senior Product Designer · Shops + Creators

    May 2021 – Apr 2024

    I led product design across Meta Commerce, spanning flagship shopping experiences, machine learning–powered recommendations, and 0→1 creator monetization capabilities, giving me experience across both mature products and new platform investments. Promoted from L4 to L5 in under a year.

    Commerce Cart: Led Meta Shops Cart across Facebook and Instagram, evolving one of Meta Commerce’s highest-impact growth surfaces from isolated experiments to a governed experimentation model that scaled product quality alongside business performance.

    Commerce Relevance: Created strategy around ML-derived signals from the Meta Social Commerce Graph and integrated into Facebook & Instagram shopping surfaces.

    Creators-as-Marketers: Built 0→1 analytics & payments platform for creator-driven ROAS visibility.

    • Product Strategy
    • UX Research
    • UI Design
    • Prototyping
    • User Testing
    • Design Sprints
    • Cross-org Leadership
  4. Ogilvy

    Product Designer · Global Experience Design

    Jan 2019 – May 2021

    I designed for global enterprise clients across web, voice and email, with a focus on accessibility and CX strategy. I also served as Community Manager for Global XD.

    IBM & Wimbledon: Interactive parallax mini-site (UX & Interaction design).

    Formula 1: Alexa voice experience, CX journey mapping, accessibility reviews.

    Nestlé / British Airways: Email decision engineering.

    American Express: Airport lounge directory UX.

    Ford: Ran user testing for Ford’s Mach-E website launch.

    • UX Research
    • Interaction Design
    • Voice UX
    • Accessibility
    • CX Mapping
    • Community
  5. Drover

    Product Designer · Mobility (B2C)

    Sep 2016 – Dec 2018

    I owned UX end-to-end at an early-stage mobility startup, building both the product and the design culture from scratch.

    B2C Product Launch: Led UX from conception to launch. ~2,000 concurrent bookings, usability score 70+.

    Design System: Built using Atomic Design principles with Sketch shared libraries and Zeplin handoff.

    Design Culture: Mentored junior designers, started the “Design Book Club” initiative.

    • UX Design
    • Visual Design
    • Design Systems
    • Brand
    • Mentorship
  6. Skimlinks

    Product Manager · Content Intelligence

    Nov 2013 – May 2016

    I owned a diverse portfolio of B2B commerce products and experiences, spanning publisher monetization, platform strategy, marketing, and browser tooling.

    Content Intelligence Platform: Led product strategy for a commerce intelligence platform exploring new attribution models that rewarded publishers for creating high-quality content beyond last-click conversion.

    Website Relaunch: Managed skimlinks.com relaunch on time and on budget.

    Chrome Extension: Redesigned core UX of Skimlinks Editor Chrome Extension based on customer feedback.

    • Product Management
    • Analytics
    • UX
    • Client Services

Education

London Business School

Newton Venture Fellow

2021 • Venture Capital

University College London

MSc Technology Entrepreneurship

2013–2015 • Distinction (Dean’s List, ranked 2nd)

Draper University

Entrepreneurship & Innovation

2013 • Silicon Valley

University of York

BSc Accounting, Business Finance & Management

2009–2012